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experienced at 65 may be much different from those experienced at younger ages。
。 Environmental cues for memory also decrease as people grow older。 Houses and other structures they
remember have been replaced； family and friends have died or moved away； streets and roads have
been replaced by expressways； and fields and forests have been replaced by buildings。
。 Memory failures in older people may have a physiological cause。 Neurons involved in a memory or in
the associations that would lead to a memory may have degenerated； or the supply of an important
neurotransmitter like acetylcholine may have decreased。
。 Depression in the elderly may be a cause of memory loss。 As a function of such factors as living alone；
being widowed； living far from one’s children； watching one’s friends and acquaintances bee ill and
die； and their own deteriorating physical health are all more than adequate reasons for depression。
Depression brings limited attention。 If the attention span of an elderly individual is impaired as a
conitant of depression； memory impairment may follow。
BIOGRAPHICAL PROFILES
Hermann Ebbinghaus （1850—1909）
Born in Barmen； Germany； Ebbinghaus was instrumental in the development of the new
science of experimental psychology at the turn of the century。 A professor at both Breslau and
Halle； he was the first experimentalist to conduct vigorous laboratory investigations of human
learning and memory。 Using himself as a participant； Ebbinghaus memorized long lists of
nonsense syllables that he believed had no prior meaning or associative value。 His research
resulted in several discoveries； including the finding that as the quantity of material to be
learned increases； the amount of time needed to learn it increases disproportionately； known as
Ebbinghaus’ Law； and the serial position curve。
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CHAPTER 8： MEMORY
Endel Tulving （b。 1927）
Born in Estonia； Endel Tulving was educated at the University of Heidelberg and the
University of Toronto before obtaining his Ph。D。 at Harvard in 1951。 He taught at the
University of Toronto for most of his professional career。 His major contributions include both
experimental and theoretical work on human memory。 In particular； Tulving has introduced
many of the concepts that are today considered indispensable to understanding human
cognition and memory； including subjective organization； retrieval cues； and the distinction
between episodic and semantic memory。
Elizabeth F。 Loftus （b。 1944）
Born in Los Angeles； Loftus earned her B。A。 in psychology at UCLA in 1966 and her Ph。D。 at
Stanford in 1970。 She has been a professor of psychology at the University of Washington since
1975。 Professor Loftus’ area of specialty is human memory。 Her expertise is in the area of
eyewitness testimony； and she is often referred to as “the expert who puts memory on trial。”
Loftus has made a career of exploring the frailties and flaws of human memory； particularly
with respect to the validity of memories encoded under duress； such as when witnessing a
crime or being a victim of a crime。 She is sought after as the expert witness who can explain to
juries the fallibility of human memory； and help them to understand that what the eyewitness
says he or she saw may； in reality； be due to post…event information that has been encoded and
incorporated into the original memory。
TIMELINE
Year Event
1859 Charles Darwin published On the Origin of the Species。
1885 Ebbinghaus published the first psychological study of memory。
19141918
World War I was fought。
1932 Frederic Bartlett published his findings on reconstructive memory； demonstrating
that memory is influenced by multiple subjective factors such as emotions and the
consistency of information。
19391945
World War II was fought。
1956 George Miller published “The Magic Number Seven Plus Or Minus Two： Some
Limits On Our Capacity For Processing Information；” outlining his work on short…
term memory。
1959 Donald Broadbent published Perception and munication； outlining a new and
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PSYCHOLOGY AND LIFE
important theory of attention。
1963 John F。 Kennedy was assassinated。
1966 S。 Sternberg published High Speed Scanning in Human Memory； providing the first
evidence that processing of searching information in short…term memory takes
place serially。
1968 Richard Atkinson and Richard Shiffrin introduced the “three…system” model of
memory。
1969 The first moon landing occurred。
1972 F。 Craik and R。 Lockhart published their levels of processing model of memory；
the most successful petitor to the three…system model。
1972 J。 Bransford and J。 Franks published the results of an experiment showing that
people use schemas in recalling information。
1974 The Vietnam War ended。
SUGGESTIONS FOR FURTHER READINGS
Berkerian； D。 A。 （1993）。 In Search of the Typical Eyewitness。 American Psychologist； 48（5）； 574–576。
Poses the question as to whether results of research in eyewitness testimony generalize to the
actual eyewitness。
Bruce； D。 （1994）。 Lashley and the Problem of Serial Order。 American Psychologist； 49（2）； 93–103。 An
overview of Lashley’s classic 1951 paper on serial order； with its foreshadowing of the ing
changes in linguistic and cognitive approaches to learning； memory； perception； and action。
Egeth； H。 E。 （1993）。 What Do We Not Know about Eyewitness Identification？ American Psychologist；
48（5）； 577–580。 Can the psychologists logically explain the research on eyewitness testimony to a
jury？
Loftus； E。； & Ketcham； K。 （1991）。 Witness for the Defense： The Accused； the Eyewitness； and the Expert
Who Puts Memory on Trial。 New York： St Martin’s Press。 A collection of true stories based on Dr。
Loftus’ experience as an expert witness。 Real…life courtroom dramas are used to illustrate
principles of memory and general psychology。
Loftus； E。 （1993）。 Psychologists in the Eyewitness World。 American Psychologist； 48（5）； 550–552。
Discussion of accurate identification of perpetrators and efforts to minimize false identifications。
Neath； I。 （1998）。 Human Memory： An Introduction to Research； Data； and Theory。 Pacific Grove：
Brooks/Cole Publishing Co。 An introduction to the field of human memory。 Strikes a balance
among history； theory； and current empirical research。 Imparts an appreciation for experimental
design。
Pressley； M。 （1997）。 Introduction to Memory： Development During Childhood and Adolescence。 Mahwah：
Lawrence Erlbaum Associates； Inc。 Summarizes theory and research on memory development in
children and adolescents from a broad perspective。 Includes European； Soviet； and American
contributions。
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CHAPTER 8： MEMORY
DISCOVERING PSYCHOLOGY
PROGRAM 9： REMEMBERING AND FORGETTING
Overview
A look at the plex process called memory： how images； ideas； language； physical actions；
sounds； and smells are translated into codes； represented in the memory； and retrieved when
needed。
Key Issues
Long…term versus short…term memory； the chunking process； the peg…word mnemonic； painting
from memory； memory engrams； and organic amnesia。
Demonstrations
Gordon Bower demonstrates the peg…word mnemonic； a memory enhancing technique。
San Francisco artist Franco Magnani’s painting from childhood memories of Italy illustrates
the artist’s remarkable memory and his significant boyhood distortions。
Interviews
Gordon Bower explains mnemonic techniques。
Richard Thompson discovers one memory engram in his investigation of the neural circuits
involved in the memory of rabbits。
New Interview
Diana Woodruff…Pak experiments with “eyeblink classical conditioning。”
FILMS AND VIDEOS
The Brain： Learning and Memory （1984）。 PBS； 60 minutes
This program uses theories about brain organization； synaptic activity； and the hippocampus to
explain learning and forgetting。
Human Memory （1978）。 HARBJ； 25 minutes
Graphic demonstrations conducted by Gordon Bower of the processes of memory； memory aids；
and the cognitive distortions created while reconstructing memories。 Shows what it is like to have